In this article, we’ll look at the most effective ways to get clients for a software development company.
You might be reading this article and thinking “you’re talking about marketing and business stuff.” You would be correct; however, there are certain pitfalls that many developers fall into when looking to attract clients. This article will help to avoid these pitfalls and give you some great ideas for how to get clients as a developer so that you can spend more time building the app.
What is a Software Development Company?
A software development company is typically a company that develops applications for other people. Depending on what kind of apps you’re building, it could be anything from an app for iOS, to an online sales system, to something to help manage a restaurant.
Now, let’s assume that your application is going to work for both web and mobile platforms. When we discuss the word “client,” we’re going to assume that this is a potential client who wants to use your application.
It is very likely that you will be working with multiple clients, as well as working with a team of developers, designers, and project managers. It could be a solo project or one where you’re leading others in creating the application itself. Either way, it’s very likely that your business will have multiple clients… possibly even dozens of them – not just one.
How to Attract Clients
Now that you know what a software development company is, the next thing you need is some great strategies for getting clients. Here are some ways to get clients for your business:
1. Outbound Marketing
The first thing that developers often think of when they are looking to attract clients is outbound marketing. Outbound marketing is essentially any form of marketing where you’re reaching out and talking to people who have never heard of your product or service before.
Outbound marketing works to a certain extent, and it’s definitely something that you can do. However, there’s an important thing that you need to keep in mind when you’re trying to do outbound marketing: It is the least effective way of getting clients as a developer.
Why? Well, it’s because outbound marketing tends to take time and energy, which are both things that you simply don’t have. In addition, good software development requires product-focused thinking and not lead generation-oriented thinking.
So, what is a better alternative? You’re randomly going to talk to people and hope that they hire you to build an app for them?
It doesn’t exactly work that way. Instead, marketing should be about identifying your target market and reaching out to them in a way that is going to be most beneficial for you and effective for them.
2. Inbound Marketing (Content Marketing)
Inbound marketing is the exact opposite of outbound marketing. Inbound marketing is when you’re creating content for people who are already interested in your product or service.
Let’s say that you have a software development company. You’ve made some mockups for the designs of an app and you’re ready to start building it. Your first step would be to create marketing materials for the app you’re going to build and put it on your website so that anyone who might be looking for an application like the one you’re building will see it.
The reasoning behind this is that anyone who is looking for an application like the one that you’re building is probably already in the market for something like it. Therefore, it’s going to be easier for you to attract them as a client with content marketing than with outbound marketing.
That’s not to say that outbound marketing is bad; it’s just that if you want to succeed and make money doing software development, there are a lot more effective ways of attracting clients than outbound marketing.
3. Link Building
If you want to attract clients for your business, then you need to use link building correctly. There are a lot of misconceptions with link building and SEO, and while it’s not the most effective form of marketing out there, it’s still extremely important.
The reason that you need to use link building is simple – people will find out about your business through links from other websites. The more links there are, the easier it will be for your business to appear in search results. If they land on your site, then it will be even easier for them to contact you and hire you to build an application for them.
Networking is one of those things that make a lot of sense at first and then quickly falls apart in reality. Often times, developers think that all they have to do is go to a conference or two and all their problems with getting clients are going to disappear.
Networking is great for building relationships with other business owners, but it’s not going to get you clients – especially if your company does web development.
Instead of networking, you should be focusing on building relationships with other developers who are also working as a software development company. There are a lot of smart and talented people out there that can help you if you know how to tap into them. They will be happy to build connections for you and become potential clients themselves.
Simply put, you aren’t going to get clients by just showing up at a conference. It’s much more important that you’re networking with other developers on a regular basis. Networking is about building relationships for the long-term that will benefit both you and the other person in the relationship.
If you’re trying to get clients for your business, then you should never use ads as a way of attracting them. There are a lot of people that will tell you that spending money on advertising is the best way to attract clients, but the reality is that it’s not. If your business is struggling to get enough clients, then it’s because you’re not marketing well at all or because your website isn’t attractive enough to visitors.
Instead of throwing money at ads, you should instead focus on creating valuable content that people want to share with their friends. That’s the only way that you’re going to get people to find your website and talk about it. It’s just as effective as advertising, but it’s more effective in the long-term if you know how to market your business correctly.
There are a lot of ways to get clients for your business when it comes to software development. You don’t need to use outbound marketing or SEO to start building a successful business.